Wilderness First Responder

I recently completed an intensive 10 day WFR (Wilderness First Responder) course from NOLS Wilderness Medicine (a long time bucket list item). Alongside lifesaving backcountry skills and certifications, NOLS puts heavy emphasis on leadership, team building, risk/crisis management, and effective improvisation with constrained resources. I met an incredible group of people from around the world preparing to lead wilderness trips, multi year global sailing expeditions, search and rescue operations and more. If you have the time and opportunity I highly recommend checking out what NOLS has to offer!

StubHub 2016 Rebrand

The StubHub 2016 rebrand was a massive undertaking I was lucky to be a part of. Working with our agency associates Goodby Siverstein & Partners we moved from initial creative exploration to launch in about 6 months time. My roles for the project included creative direction, design, documentation, production, and roll out. Marketing Land recently came out with an interesting piece covering the project. The article A CMO’s View: StubHub rebrands itself to show it is “more than just a ticket” contains background for the strategic shift as well as a Q&A with our CMO Jennifer Betka.

Check out the new TV spot produced by Goodby Siverstein & Partners below. 

StubHub's #FestivalPro Insider Tour

"StubHub's #FestivalPro Insider Tour will make stops at the best summer music festivals this year, including Hangout, BottleRock, Bonnaroo, CMA Festival and Firefly."

Check out the teaser video below for the festival campaign and social influencer contest I worked on (creative direction, design ideation, responsive landing page, site and social promotion). Thrillist did and excellent write up on the social contest titled "StubHub will pay you $5,000 to Snap and Instagram summer music festivals". 

StubHub + Jennifer Lopez

Billboard just wrote an interesting piece "StubHub to Sponsor Jennifer Lopez's Las Vegas Residency: Exclusive" detailing Stubhub's partnership with Jennifer Lopez and Caesars Entertainment Planet Hollywood. 

I worked on this partnership (creative direction, design) from helping define the look and feel of the pitch though co-branded email marketing, responsive landing pages, site merchandising, social assets, and ongoing design/production support. 

JLO.jpg

Let your fan out

ADWEEK just wrote an interesting article aptly titled "StubHub's Amusing New Ads Feature Ticket Buyers and Their Insane Mini-Me's Letting their fan out at the wrong time" on our all new brand campaign (R.I.P Ticket Oak) that officially launched last night on ESPN's Monday Night Football.

"The ads will air on broadcast and cable through the fall, and StubHub plans an online-only video in October, along with digital, social, radio and other outreach. The "Let your fan out" campaign takes the place of the beloved-in-sports-circles Ticket Oak, which had been a StubHub mascot for several years, and attempts to broaden the company's audience and make it more mainstream." 

I worked on this campaign evaluating the initial concept pitches from our agency partners, script and animatics production, focus groups across 5 major markets, pre and post production, editing, retouching, etc. providing creative direction along the way. It has been a great experience being a part of all the hard work that goes into creating a campaign like this and seeing a creative vision come to life.  

StubHub Rebrand 2015

I worked closely with our agency partners at Duncan Channon on StubHub's first major re-brand in 10 years (my roles included research, creative direction and design) from competitive analysis and ideation, through documentation and roll out.

This project included a logo re-design, brand voice guidelines, new color pallet and usage guidelines, typographic guidelines, imagery/photography guidelines, iconography/illustration/info-graphic guidelines, product and program identity development, co-branding guidelines, and more). It was an absolute pleasure working with the incredibly talented D/C team. Check out the case study on there site. 

StubHub presents NoMoFoMo @ Outside Lands

Last weekend StubHub kicked off an unforgettable 3 day event experience at Outside Lands music festival in San Francisco CA.  Featuring acoustic sets from artists like Broods and Langhorne Slim, DJ sets from the legendary Hot Chip, and Giraffage, live improve from the Upright Citizens Brigade, epic dance parties, live band karaoke and much more! What What NeonTommy called "The best idea in the history of festivals" Check out the full line up here and read more about the event in the LA Times. I was proud and honored to have worked on this project with such an amazing team.

The StubHub Music Experience @ SXSW

I'm packing my bags and flying out tomorrow. Drop by our event and say hello if you're in Austin!

Three days. More than two dozen bands. And an inside look at what’s hot at SXSW. Starting on March 17, rock out with your favorite bands at the Culture Collide on Rainey Street, then get the StubHub-exclusive scoop on what the artists themselves can’t miss. This is the #StubHubMusic Experience!

Update: Check out the recap videos below!

Unfinished Business

As a creative I am immensely critical of my own work, especially my personal work. There are those pieces you pick up and put down, pixel push for months on end driven by the firm belief that its not quite finished or does not fully capture your original intent. Today I am sharing with you two of those such pieces in their unfinished state.These were designed as 20x30 posters to be printed on canvas as part of a series exploring vintage style illustration, anatomy, texture and geometry.

The first image contains a tessellation of my logo re-creating itself, positive space elements extracted from the flower of life form from which my logo was derived, and phases of the moon.

The second image relies more heavily on textures to support its form and again contains the positive space contained within the flower of life form. 

I will continue to push and pull, add and subtract from these images until I feel they are just right at which time they will claim a place in my design portfolio. Until then enjoy them in their unfinished state.


 

Hot off the press

 

A follow up post regarding my ongoing re-branding project. Just received my freshly re-designed business cards from the printer today featuring my new logo. Matte finish, corner dye cuts and black on black spot UV coating. Please note I have scrambled the phone number in the image of the cards, if you are trying to reach me please do so via email or the contact form on this site.

New Logo

 

You may have noticed I recently re-designed my logo as part of an ongoing re-branding project I have been working on when I am not busy keeping my clients happy. What you may not know is that the graphic element in the logo is derived from the "flower of life", an ancient geometric pattern dating back to The Temple of Osiris at Abydos, Egypt that many cultures consider sacred. The flower of life is believed by some to depict the fundamental forms of space and time and appears in the temples, art, and manuscripts of cultures from all over the world.

Romeo Vineyards, Napa Valley CA

I recently had the pleasure of doing some work for Romeo Vineyards and Luxury Wine Marketing of Napa Valley, CA. Take a look at a sneak peak of some of the images we created for the client's new website and print collateral for the grand opening of their new tasting room in downtown Calistoga. 

INTO THE WILD (2)

This is the second in a series of posts designed to share images I am passionate about but would not otherwise make it into my commercial portfolio. Images from travels and adventures, images with a story, and abstract images I have fallen in love with for their simplicity or raw visual impact.

This photo was taken at Sachenhausen Concentration Camp north of Berlin in Oranienburg Germany during the summer of 2010. Sachenhausen was a Nazi concentration camp that operated primarily as a work camp for political prisoners from 1936 to May 1945. I was compelled to take this photo because of the way the foliage has begun to reclaim the facilities. I see as a metaphor for the ongoing healing process in post WWII Germany. 

Iphone Photography II

The second in a series of posts showcasing photos shot and edited exclusively on the iPhone. The first post explores the evolution of the smart phone as a viable tool for creative professionals and examines a handful of commercial assignments shot on the iPhone over the last several years as a proof of concept, a trend we will likely see continuing as the optical and processing capabilities of smart phones continues to advance.

Shot and edited using Snapseed, Pro HDR, and The Best Camera.