The StubHub 2016 rebrand was a massive undertaking I was lucky to be a part of. Working with our agency associates Goodby Siverstein & Partners we moved from initial creative exploration to launch in about 6 months time. My roles for the project included creative direction, design, documentation, production, and roll out. Marketing Land recently came out with an interesting piece covering the project. The article A CMO’s View: StubHub rebrands itself to show it is “more than just a ticket” contains background for the strategic shift as well as a Q&A with our CMO Jennifer Betka.
Check out the new TV spot produced by Goodby Siverstein & Partners below.